Smirnoff Launches Fruit Flavoured Vodka Just In Time For Summer

In the summertime when the weather is hot, you can stretch right up and touch the sky! When the weather’s fine you got women, you got women on your mind. Have a drink, have a drive, go out and see what you can find!

Not my words of course but those of Mungo Jerry in their seminal hit In The Summertime, a now-ropey ode to getting plastered in the sun and taking your Ford Fiesta for a spin.

We might have put an end to the last bit, but enjoying a cold one on a hot day remains a constant source of pleasure for anyone and their dog in the UK.

Some news on that front: Smirnoff has revealed a new range of fruit-infused that will come in the following flavours: Orange, Grapefruit & Bitters and Raspberry, Rhubarb & Vanilla.


Sarah Shimmons, the brand’s marketing manager for Europe, said:

Smirnoff Infusions is an exciting new addition to our portfolio in the UK.

The process features real fruits infused and distilled individually for the perfect amount of time to allow their natural flavours to be extracted. The resulting drink is blended with Smirnoff No. 21 Vodka and crafted at 23% ABV, to ensure the perfect balance of natural and fruity flavours.

The bottles will come in at £14 a pop. Cin cin.